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By Erik Olsen, 2012-03-03 08:54
de-gassing valve on bag of coffee

Two of the most common questions I am asked by customers is:
1.) How long does coffee stay fresh for?
2.) Whats the best way to store coffee to preserve freshness?

Well, freshness is entirely subjective really. What one person considers fresh, another might consider stale. Coffee doesn't go bad like Milk or Eggs. It does however get stale from oxygen, moisture and light. Oxygen being the biggest culprit. When coffee oxidizes, it gets bitter...

By Erik Olsen, 2010-12-08 12:12
ethiopian yirgacheffe roasting

I have to post on here more often... Haha. Well, It's true. I don't post enough; and no matter how much coffee i drink i still don't find a desire to sit down and take the time to write. I love updating people on how the business is going and what's new though! So from now on... just call me on the phone and I'll tell you. No just kidding. I REALLY am going to post more often. I swear. So anyways. Hopefully i can get all of our products updated tonight in the online store, but until then; Changes include the following....

By Erik Olsen, 2010-03-29 13:12
light and dark roast picture comparison

I've noticed selling coffee, that a lot of people are really into dark roasts... I wish it was easier to convince people that really good coffee is usually much better roasted light. Dark roasted coffee has that wonderful bold flavor, but its missing all the nuances from the particular origin the coffee came from. As the roast gets darker it tends to get more of a generic roast flavor which is great for hiding imperfections in not-so-great offerings; But if you take extra care to find the best offerings you can for your customers... It almost pains you to roast it dark for them.